Last Thursday evening (May 11th) there was an inspirational assembly of local entrepreneurs and budding business owners. Some of these were recent start-ups, while others had been in their businesses for a number of years.
Conversations were moderated by the Enterprising Wyndham Vale facilitator, Tathra which explored the following insights into the entrepreneur’s journeys:
- Seven years ago, Chris from Cody’s café realized there was no family-friendly restaurant in the area and has been running his café in Wyndham Vale since then. He managed to sprint develop a business plan with the help of a mentor and shared the dramatic first day of opening the café. Chris also emphasized the difference generosity from the community has made to keeping his doors open.
- Diksha from Amazeology, a customised confectionary online shop, shared her experience of running a business as a family and the role her children played in carrying the business up to receiving an award. She spoke about the importance of being determined in taking the business to the next level.
- Jodie who runs a consultancy with her partner Robert, specialising in governance issues, talked about her experience changing roles from being the CEO of a not-for-profit organisation to starting up a small business. She spoke about how she helps organisations strategize around effective governance and also runs a podcast where she talks about governance in its different domains.
- Graduates from the Enterprising Tarneit program, Isha and Eva also shared their experiences as recent start-ups:
- Isha who is the holder of a Masters in Business Administration, echoed the experience of other past participants, saying that the Enterprising Tarneit program was a practical, interactive mini-MBA that gave her the confidence to develop her own enterprise. Since being part of the program, Isha has grown her eclectic beaded space dividers business, Chaubaro into an online shop on Etsy!
- Eva is a leather-crafter, who turned her hobby-business into a regular business venture, EviCraft. She did this through her participation in the Enterprising Tarneit program. Eva spoke about how important she thought it was to be committed and sure about dedicating time to get your business up-and-running. Eva also has an online shop on Etsy and runs local workshops.
This session was followed by some information about the Enterprising Wyndham Vale program delivered by Tathra.
There was also an opportunity for the audience to ask questions to the panelists or about the program.
“Any advice about how to budget for marketing” – Audience member
Chris from Cody’s café responded to the question saying that after trying traditional marketing through the local newspaper that social media was a more effective option. He uses a Facebook page and occasional very inexpensive Facebook ads to communicate with his customers.
If you’re interested in learning more about the Enterprising Wyndham Vale and participating in the program, visit cmy.net.au/enterprising or get in touch with Tathra Street firstname.lastname@example.org or 9340 3735 (Tues/Wed/Thurs)