Map Your Brand is a process that guides business owners to achieve brand clarity. That enables them to create or have created, relevant, engaging, On-brand content so they can build brand awareness and tell their Brand’s story with clarity.
It helps you understand what makes your business unique and how to communicate this to your ideal client, so that you can create the business and lifestyle you’ve always wanted.
I came up with the concept while working as a brand photographer. The business owners I worked with knew they needed images for their marketing, but couldn’t tell me exactly what to photograph.
So I created a series of exercises to help my clients better understand their brand, with the aim of helping them develop a ‘shot list’ for their photo shoots.
The process worked wonders and word quickly spread. I was approached by other business owners who wanted to take their own images, hire their own photographer or use stock photos – but were still struggling with the branding process.
I realised this was a far more widespread problem… and Map Your Brand was born!
The services I now offer go well beyond planning images. I guide you to reflect on all the elements that make up a brand.
At the heart of this process is your vision for the ‘perfect day’. I believe every business owner should strive to create a lifestyle-centred businessthat feeds their soul as well as their bank account, and allows them plenty of time for themselves and their family.
I look forward to helping you create yours.